AdventureLAB | Integrated Storytelling https://www.adventurelabstudio.com Concepts, Storytelling and Design for Themed Entertainment and Branded Experiences Fri, 10 Nov 2023 10:18:24 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.2 https://www.adventurelabstudio.com/wp-content/uploads/2017/10/cropped-alab-32x32.png AdventureLAB | Integrated Storytelling https://www.adventurelabstudio.com 32 32 136914309 Storytelling Workshops for Destination Triangle Area https://www.adventurelabstudio.com/project/storytelling-workshops-for-destination-triangle-area/ Fri, 10 Jun 2022 08:51:32 +0000 https://www.adventurelabstudio.com/?post_type=project&p=13005

Storytelling training and facilitation for Destination Triangle area

Kolding Museum, Home of the Viking Kings and Billund Museum
Bornholm's Middelaldercenter

Objectives and mission

AdventureLAB was selected to provide a series of storytelling workshops for the project “Storytelling across the Destination Triangle area”. As Integrated Storytelling experts and facilitators, we joined a group of partners to work with three cultural museums in the area.

Our mission was to establish a feasible approach to concept and story development which DTO can use for developing attractive destinations. Also, the three museums involved will be advocates for the story across the three regions by building “bridges” between culture, business and tourism.

The project is part of Rethink Cultural Tourism in Destination Triangle area (DTO), Denmark.

Integrates Storytelling workshops and process facilitation

We carried out a series of workshops combining the theory and practice of Integrated Storytelling. To design the program, we used our established facilitation process called StoryLAB. The groups practised methods for story and concept development such as Creative Strategy, Micro Stories, Audience Roles and Levels of Influence, Audience Journey Design and more.

Using principles of Integrated Storytelling, the museums worked on individual projects, taking them from new ideas to audience-centric concepts in just a few sessions. Furthermore, they all received tools to keep and use in continuous design and implementation.

Home of the Viking Kings
(Kongernes Jelling)

The visitor and experience center Home of the Viking Kings lies within the monument complex around Jelling Church, in Vejle Municipality, Denmark. The exhibitions are focused on the history of the Viking Kings Gorm and Harald Bluetooth.

In preparation for a new exhibition, we have used our Audience Journey Model which is based on the Hero’s Journey. It shows the transformation of the visitors as they interact with different elements of the exhibition. Our goal was to take a step back and redefine the value of this new guest experience, how it connects to local communities, and how it can continue into the future outside of the centre’s walls.

Visit the center’s website.

Billund Museum
(Billund Kommunes Museer)

Where do you start with a new exhibition design? Many considerations came into play for this creative, facilitated session. Billund Museum is firmly anchored in the local culture and history. With this new exhibition, they want to enhance their role in the local community. Therefore, we focused on value and target audiences. We defined the creative strategy and based the initial concept design on it.

The session resulted in a set of storyboards of the key moments of the exhibition. They not only show the overall experience but clearly appeal to the target groups and objectives. The outcomes of this process serve as a base structure, around which the museum can continue to build the final visitor experience.

Visit the Billund Museum’s website.

Kolding Museum | Skamlingsbanken

The focus of this process was Skamlingsbanken – an important historical site in Denmark. The museum aims to add a hybrid experience to the area to engage children and their parents/grandparents in an explorative experience.

This case was different, as this group already had a concept for the hybrid digital experience. Thus, we focused on strengthening the storytelling aspect of this activity. Specifically, we worked with character design, narratives, and Hero’s Journey. We added dynamics to the story and the main characters, focusing on the audience’s point of view.

Visit the Kolding Museum’s website.

The Audience Journey Model  — an adaptation of the Hero’s Journey model. We use it to design the transformative journey of customers/guests as they go through an experience.

©2022 AdventureLAB

The project “Rethink Cultural Tourism” (Gentænk Kulturturismen) is supported by the Danish Board of Business Development (Danmarks Erhvervsfremmebestyrelse)

For this case, we used the term storytelling workshops to describe the overall process. Depending on the project and organisation, we design the program to match the group goals and dynamics. We always involve the groups before we set the program. Afterwards, we always follow up on the outcomes and further questions.

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]]> 13005 Pirate Experience Room at Bornholms Middelaldercenter https://www.adventurelabstudio.com/project/pirate-experience-room-at-bornholms-middelaldercenter/ Mon, 20 Sep 2021 09:12:22 +0000 https://www.adventurelabstudio.com/?post_type=project&p=12243

Pirate Experience Room at Bornholm's Medieval Center

Bornholm's Middelaldercenter

The project scope

In 2021, Bornholms Middelaldercenter (Bornholm’s Medieval Center) opened a new pirate experience room.

The experience is based on the history and legends about the pirates who roamed the Baltic Sea in the 14th Century. 

The Medieval Center wanted to offer an experience for their guests that would help them learn about the pirates and their missions and engage them with interactive activities inside and outside the room. 

The room size is approximately 52m², with one entrance for guests and one for staff. 

The outcome 

Experience room with the title “Middelalderens Sørøvere i Østersøen” (The Medieval Pirates of the Baltic Sea)

AdventureLAB worked together with the Medieval Center not only to provide the creative content but also to design the exhibition applying the latest storytelling-based design methodology.

The 52m² room was transformed to resemble a ship deck, with a backdrop of a minimalised sunset over the sea. The room combined learning with sensory experience, gameplay, multimedia content and immersive design. 

The story and experience were interconnected with the application of Integrated Storytelling. Read below for a more detailed explanation.

Theming

The small closed room allowed us to create a themed space where we could control the light, crowd movement, and audience engagement.

The transition from outside into the room takes place on a “bridge”. We step on it, as if from the pier, and onto the ship. Therefore, right from the entrance, we are already engaged in the narrative of the room.

Narrative

As we enter the room, we find ourselves on the deck of a cog (a type of a medieval ship). The space tells the story of the medieval pirates through different objects we can find here. From weapons to food to board games, we get an idea of what a day on the ship might have looked like. We move around the room and upwards on the ladder leading to the castle to discover the different objects and micro-stories.

Multimedia

The content of the experience room is presented in a variety of formats: from text to video to audio stories, to gamification. We kept the text display to a minimum and therefore used a guidebook and a set of symbols at each point of interest for navigation. An original piece of ambience music is synchronised with the day and night theme of a map projection on one of the walls.

Gameplay

Using a set of symbols for each point of interest in the room, we built a game based on exploration. Using the book, the object in the room, and a map, we find the answers to the questions that help us discover the destination of the room. This game is simple to play by the younger guests on their own or with the help of the parents. 

Characters

As history is reflected in real stories, we introduced a few historical characters and let them tell their stories as if in their own words. We are introduced to the context by a narrator and then thrown right in the middle of the main events described by the characters. Using the technology of QR codes, we listen to the stories on our own devices.

Integration

The elements in the experience room work together, aligning in the story universe – StoryVerse. The audio stories reflect various aspects of the pirate life, as do the objects in the room. The “ship” theme zooms into everyday life, while the audio stories, the projected map and the game zoom out to a wider view of history, putting Bornholm in the context of the Hanseatic wars, battles for the Danish crown, and more.

Play a short excerpt from the ambient music

© Bornholms Middelaldercenter

Characters and interaction. Photo by Bornholms Middelaldercenter
Characters and interaction. Photo by Bornholms Middelaldercenter
Spices for sensory experience. Photo by Bornholms Middelaldercenter
Spices for sensory experience. Photo by Bornholms Middelaldercenter
The sleep corner. Photo by Bornholms Middelaldercenter
The sleep corner. Photo by Bornholms Middelaldercenter
The ladder leading up to the castle. Photo by Bornholms Middelaldercenter
The ladder leading up to the castle. Photo by Bornholms Middelaldercenter
Design concept visualisation – Castle view
Design concept visualisation – Castle view
Design concept visualisation – Front view
Design concept visualisation – Front view

Credits

Concept and design
AdventureLAB

Creative content (storytelling, digital and print media, graphics)
Anna Maria Kristensen
Asta Staal
Ecaterina Capatina
Lena Mühlig
Kasper Vegeberg
Klaus Sommer Paulsen
Veronika Guseva

Music:
Frederik Neumann

Room design concept visualisation:
Michael Boskovich

Shipbuilding:
Rylander : Kure

Voiceover:
Kristin la Cour
SpeakOnline

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]]> 12243 Integrated Storytelling for Business Esbjerg https://www.adventurelabstudio.com/project/webinar-for-business-esbjerg/ Tue, 05 May 2020 16:03:04 +0000 http://www.adventurelabstudio.com/?post_type=project&p=9240

Integrated Storytelling for Business Esbjerg

The Project

Besides our regular Integrated Storytelling online sessions, masterclasses, workshops, we provide on-demand courses for companies, organisations, and even an entire business region network like Business Esbjerg.

Esbjerg is located on the West Coast of Denmark. It is a known touristic destination, with many businesses activating in the leisure, food, and tourism industries.The network showed an interest in developing and elevating the business with Integrated Storytelling; that is why they brought together over 40 participants to attend our Integrated Storytelling Online Session on April 21, 2020.

The target groups were entrepreneurs or communication, SOME and marketing professionals who want to use storytelling and experience design as a strategic tool.

Our Role

It was essential for us first to understand the participants of our online session. We reached out to the attendees to know more about their goals and challenges in order to design a program that would be as helpful for them as possible.

The participants came from many different business sectors, with different types of customer engagement and positions. However, we managed to present and discuss with them the applications of Integrated Storytelling to move their business forward and create better experiences.

We have worked with the universal application of the story and the need for strategic use of story design for any business. The focus was to provide the attendees with a new angle on the interaction between customers and the materialisation of a good story into experiences which align with brand values and value propositions.

This project is an example of the universal applicability of storytelling, the attendees of this session coming from different industries. But our program can be customised and adapted to a specific industry diving more into specific behaviours of customers and trends. 

Are you interested in an on-demand Integrated Storytelling session or workshop (online or on-location)?

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]]> 9240 Storytelling Beyond The Screen https://www.adventurelabstudio.com/project/storytelling-beyond-the-screen/ Thu, 05 Dec 2019 15:54:10 +0000 http://www.adventurelabstudio.com/?post_type=project&p=7418

Storytelling Beyond The Screen Anthology

The Project

The anthology Storytelling Beyond The Screen is part of Create Converge – a European Union North Sea Region VB programme. It is a collaborative project of VIA Film & Transmedia and Filmby Aarhus.

The book collects seven insightful articles from eight outstanding professionals in the fields of video production, sound design, transmedia storytelling, AI and VR.

The authors of the articles are Klaus Sommer Paulsen, Signe Ungermand, Maria Herholdt Engermann, Manuel Faria, David John Tree, Lisa O’Neill, Radim Hladiš and Guy Gadn

Our Role

AdventureLAB’s Klaus Sommer Paulsen had taken on the role of the editor of the anthology.

Klaus’ involvement with educational programs at VIA Film and Transmedia led him to coordinate the content of the anthology in close collaboration with the article authors and the Create Converge Editorial Board.

The content of the articles is helpful for both professionals and students in the field of media and experience design who want to learn about the latest technology and storytelling applications to create narratives that extend beyond the screen.

Download your digital copy (pdf)
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]]> 7418 Urban Green Copenhagen Tour https://www.adventurelabstudio.com/project/urban-green-copenhagen-tour/ Tue, 01 Oct 2019 13:35:53 +0000 http://www.adventurelabstudio.com/?post_type=project&p=4832

Urban Green Copenhagen Tour

Their Challenge

The client for this project was Stromma, the largest provider of destination experiences in the Nordics. In May 2019, they launched a new route for their Hop-On, Hop-Off bus tours in Copenhagen. They called this route Urban Green Copenhagen, and it explores the area of Frederiksberg. Their challenge was to entertain the visitors with an exciting new script for the audio tour on the bus.

Our Solution

You can see from the title that the mission of this tour is to show Copenhagen differently, going a bit further from the traditional historical and cultural centres. This tour is about the people of Copenhagen and the way they spend their time in the city.

We wrote, tested and delivered the full audio library with a selected tone of voice that might seem more casual, but at the same time, more inviting. We have researched all the destinations and build the script on captivating facts. We also wanted to give the visitor of Copenhagen a sneak peek behind the curtain, so we shared more insights about the daily life in the capital of Denmark.

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]]> 4832 The Halls of the Battle of Hastings https://www.adventurelabstudio.com/project/the-halls-of-the-battle-of-hastings/ Tue, 01 Oct 2019 13:27:25 +0000 http://www.adventurelabstudio.com/?post_type=project&p=4806

The Halls of the Battle of Hastings

The Story

The Battle of Hastings in 1066 is one of the most significant battles of its time. With it, the Anglo- Saxon era ends, and the kingdom of England comes under Norman rule. To the non-British, the battle is also considered to mark the end of the Viking age. It is the story of how the death of a childless king sets up a succession struggle, culminating in the invasion of England and the death of the newly-crowned king, all happening within the time span of a year.

The Experience

The Battle of Hastings is a complete, dramatised retelling of history depicted on the Bayeux Tapestry and presented as a one-hour audio presentation of the story in a series of hallways with new artwork paraphrasing the original, historical art.

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]]> 4806 The Magic Potion https://www.adventurelabstudio.com/project/the-magic-potion/ Tue, 01 Oct 2019 13:18:32 +0000 http://www.adventurelabstudio.com/?post_type=project&p=4791

The Magic Potion

The Project

The Magic Potion was done in collaboration with Alterface Projects and was a short-term installation at IAAPA 2017 in Orlando, Florida. It was to showcase their Wander® technology, which allows the audience to move from room to room in a non-linear order. People would go to a central point, where they’d get their mission, and they’d have a magic wand that they would carry from one place to the next. Each place would have different tasks that had to be completed using the wand, such as picking apples.

AdventureLAB’s role was to tie the story together and create the script, which involved research into the IP to determine the correct style and tone and then adapting it for the installation. The Magic Potion was a mix between experience design and interactive, non-linear storytelling.

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]]> 4791 Jesperhus Flower Girls https://www.adventurelabstudio.com/project/jesperhus-flower-girls/ Tue, 01 Oct 2019 12:59:50 +0000 http://www.adventurelabstudio.com/?post_type=project&p=4774

Jesperhus Flower Girls

Their Challenge

The challenge faced by Jesperhus is one shared with many other amusement parks, as they decide to start a transformation from amusement spaces to truly themed spaces. To get the most out of new, original or purchased IPs, they will need to truly integrate the IP with the themed experience of their own park.

Our Solution

Why is Hugo, a fictive jungle animal, living at Jesperhus Resort, an amusement park renowned for its flowers? To answer this question—and to make Hugo and his friends more integrated into the theming of the park—a series of workshops were set up, and storytelling methods and theming tools were provided for the internal creative development team. This made it possible for them to begin their journey towards implementing their own core and origin stories as well as new and updated, themed experiences.

 
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]]> 4774 Popcorn Revenge https://www.adventurelabstudio.com/project/popcorn-revenge/ Tue, 01 Oct 2019 12:43:01 +0000 http://www.adventurelabstudio.com/?post_type=project&p=4765

Popcorn Revenge

Illustration © Alterface Projects – All rights reserved

Their Challenge

Popcorn Revenge in Walibi, Belgium, is currently the world’s first non-linear, interactive dark ride, developed by Alterface Projects. This was one of those cases when one is building a story world, has a foundations for the main events and characters, but needs a certain direction to build a stable, upgradable, system to be efficiently integrated into an experience design process. 

Our Solution

AdventureLAB helped Alterface Projects develop the franchise, including the storyworld, characters and non-linear storylines in close collaboration with the owner of the IP. The theme is based on an original franchise, but our role was to make sure that the story was scalable, immersive and integrative.

Popcorn Revenge Trailer, © Alterface Projects – All rights reserved

© Alterface Projects – All rights reserved

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