AdventureLAB | Attractions https://www.adventurelabstudio.com Concepts, Storytelling and Design for Themed Entertainment and Branded Experiences Mon, 24 Jul 2023 19:08:45 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.2 https://www.adventurelabstudio.com/wp-content/uploads/2017/10/cropped-alab-32x32.png AdventureLAB | Attractions https://www.adventurelabstudio.com 32 32 136914309 Pirate Experience Room at Bornholms Middelaldercenter https://www.adventurelabstudio.com/project/pirate-experience-room-at-bornholms-middelaldercenter/ Mon, 20 Sep 2021 09:12:22 +0000 https://www.adventurelabstudio.com/?post_type=project&p=12243

Pirate Experience Room at Bornholm's Medieval Center

Bornholm's Middelaldercenter

The project scope

In 2021, Bornholms Middelaldercenter (Bornholm’s Medieval Center) opened a new pirate experience room.

The experience is based on the history and legends about the pirates who roamed the Baltic Sea in the 14th Century. 

The Medieval Center wanted to offer an experience for their guests that would help them learn about the pirates and their missions and engage them with interactive activities inside and outside the room. 

The room size is approximately 52m², with one entrance for guests and one for staff. 

The outcome 

Experience room with the title “Middelalderens Sørøvere i Østersøen” (The Medieval Pirates of the Baltic Sea)

AdventureLAB worked together with the Medieval Center not only to provide the creative content but also to design the exhibition applying the latest storytelling-based design methodology.

The 52m² room was transformed to resemble a ship deck, with a backdrop of a minimalised sunset over the sea. The room combined learning with sensory experience, gameplay, multimedia content and immersive design. 

The story and experience were interconnected with the application of Integrated Storytelling. Read below for a more detailed explanation.

Theming

The small closed room allowed us to create a themed space where we could control the light, crowd movement, and audience engagement.

The transition from outside into the room takes place on a “bridge”. We step on it, as if from the pier, and onto the ship. Therefore, right from the entrance, we are already engaged in the narrative of the room.

Narrative

As we enter the room, we find ourselves on the deck of a cog (a type of a medieval ship). The space tells the story of the medieval pirates through different objects we can find here. From weapons to food to board games, we get an idea of what a day on the ship might have looked like. We move around the room and upwards on the ladder leading to the castle to discover the different objects and micro-stories.

Multimedia

The content of the experience room is presented in a variety of formats: from text to video to audio stories, to gamification. We kept the text display to a minimum and therefore used a guidebook and a set of symbols at each point of interest for navigation. An original piece of ambience music is synchronised with the day and night theme of a map projection on one of the walls.

Gameplay

Using a set of symbols for each point of interest in the room, we built a game based on exploration. Using the book, the object in the room, and a map, we find the answers to the questions that help us discover the destination of the room. This game is simple to play by the younger guests on their own or with the help of the parents. 

Characters

As history is reflected in real stories, we introduced a few historical characters and let them tell their stories as if in their own words. We are introduced to the context by a narrator and then thrown right in the middle of the main events described by the characters. Using the technology of QR codes, we listen to the stories on our own devices.

Integration

The elements in the experience room work together, aligning in the story universe – StoryVerse. The audio stories reflect various aspects of the pirate life, as do the objects in the room. The “ship” theme zooms into everyday life, while the audio stories, the projected map and the game zoom out to a wider view of history, putting Bornholm in the context of the Hanseatic wars, battles for the Danish crown, and more.

Play a short excerpt from the ambient music

© Bornholms Middelaldercenter

Credits

Concept and design
AdventureLAB

Creative content (storytelling, digital and print media, graphics)
Anna Maria Kristensen
Asta Staal
Ecaterina Capatina
Lena Mühlig
Kasper Vegeberg
Klaus Sommer Paulsen
Veronika Guseva

Music:
Frederik Neumann

Room design concept visualisation:
Michael Boskovich

Shipbuilding:
Rylander : Kure

Voiceover:
Kristin la Cour
SpeakOnline

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Sørøver Udstilling på Bornholms Middelaldercenter https://www.adventurelabstudio.com/project/sorover-udstilling-bornholms-middelaldercenter/ Wed, 16 Dec 2020 11:24:17 +0000 http://www.adventurelabstudio.com/?post_type=project&p=11423

Pirate Exhibition at Bornholm's Medieval Center

In progress
Bornholm's Middelaldercenter

The Project

In 2021, Bornholms Middelaldercenter (Bornholm’s Medieval Center) will open a new pirate exhibition for their guests.

The Center dedicated the exhibition to the pirates who roamed the Baltic Sea in the 14th Century. What makes these pirates special is that they saw themselves as professionals in maritime violence. Attacking the enemy’s ships was for them a well-paid job, rather than a lifestyle. At the same time, their opponents called them “sørøvere” which means “sea robbers”.

The Medieval Center wants to create an experience for their guests that will not only help them learn about these pirates and their missions but also engage them with interactive activities.

The challenge is to integrate an exhibition with a different design in the entire identity of the centre. It will be an indoors exhibition with additional activities taking place outside. 

Our Role

Currently, AdventureLAB is working together with BMC not only to provide the creative content but also to design the exhibition applying the latest storytelling-based design methodology.

We are working to open the door to the medieval world, with immersive spacial design, rich stories, pirate legends and more.

To design the experience, we combine the eventful history of the pirates with fictional storytelling, mythology and gamification. We make it possible by applying the Integrated Storytelling principles. We are working with a variety of story levels and audience roles. This allows us to offer the visitors experiences that are as personalised as possible.

This will be one of a kind experience in the entire Bornholms Middelaldercenter. 

The opening of the exhibition is scheduled for 2021.

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In the Footsteps of the Viking King https://www.adventurelabstudio.com/project/in-the-footsteps-of-the-viking-king/ Tue, 01 Oct 2019 13:28:49 +0000 http://www.adventurelabstudio.com/?post_type=project&p=4811

In the Footsteps of the Viking King

Their Challenge

The challenge was to tell the story of one of the most famous Viking kings, Harald Bluetooth, his life and his battle with his own kin, to be experienced at the remnants of his famous fortresses, Trelleborg. 

Step by step, the audience needed to be taken through the grounds of the ancient fortress while being presented with the final chapter in the life of the king, who is also known for the Christianisation of the Danes.

Our Solution

The dramatised tour of Trelleborg was a departure from the usual practice of presenting historical information. History was now presented as mobile storytelling, engaging audiences with a new kind of narrative. This also meant that new ways of collaborating with historical experts were discovered.

The concept and content were created based on our “create concepts that use and transcend current technologies” philosophy, and today, the content is still being used on newer mobile platforms. It helped provide a 24/7 experience, that is not dependent on the opening hours of the visiting centre.

 

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Jesperhus Flower Girls https://www.adventurelabstudio.com/project/jesperhus-flower-girls/ Tue, 01 Oct 2019 12:59:50 +0000 http://www.adventurelabstudio.com/?post_type=project&p=4774

Jesperhus Flower Girls

Their Challenge

The challenge faced by Jesperhus is one shared with many other amusement parks, as they decide to start a transformation from amusement spaces to truly themed spaces. To get the most out of new, original or purchased IPs, they will need to truly integrate the IP with the themed experience of their own park.

Our Solution

Why is Hugo, a fictive jungle animal, living at Jesperhus Resort, an amusement park renowned for its flowers? To answer this question—and to make Hugo and his friends more integrated into the theming of the park—a series of workshops were set up, and storytelling methods and theming tools were provided for the internal creative development team. This made it possible for them to begin their journey towards implementing their own core and origin stories as well as new and updated, themed experiences.

 

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Popcorn Revenge https://www.adventurelabstudio.com/project/popcorn-revenge/ Tue, 01 Oct 2019 12:43:01 +0000 http://www.adventurelabstudio.com/?post_type=project&p=4765

Popcorn Revenge

Illustration © Alterface Projects – All rights reserved

Their Challenge

Popcorn Revenge in Walibi, Belgium, is currently the world’s first non-linear, interactive dark ride, developed by Alterface Projects. This was one of those cases when one is building a story world, has a foundations for the main events and characters, but needs a certain direction to build a stable, upgradable, system to be efficiently integrated into an experience design process. 

Our Solution

AdventureLAB helped Alterface Projects develop the franchise, including the storyworld, characters and non-linear storylines in close collaboration with the owner of the IP. The theme is based on an original franchise, but our role was to make sure that the story was scalable, immersive and integrative.

Popcorn Revenge Trailer, © Alterface Projects – All rights reserved

© Alterface Projects – All rights reserved

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