AdventureLAB | Brand Stories https://www.adventurelabstudio.com Concepts, Storytelling and Design for Themed Entertainment and Branded Experiences Sun, 28 Aug 2022 13:20:29 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.2 https://www.adventurelabstudio.com/wp-content/uploads/2017/10/cropped-alab-32x32.png AdventureLAB | Brand Stories https://www.adventurelabstudio.com 32 32 136914309 WAOO Taster Challenge https://www.adventurelabstudio.com/project/waoo-taster-challenge/ Wed, 15 Jan 2020 13:13:05 +0000 http://www.adventurelabstudio.com/?post_type=project&p=7853

Waoo Taster Challenge

Their Challenge

This project was done in collaboration with WAOO – Internet provider in Denmark and a sponsor of the Danish Women’s National Handball Team.

The main question we wanted an answer and find a solution for was:

How can you utilise a sponsorship of the Denmark Women’s National Handball Team in another way than making content about handball?

Our Solution

Well, one way is to arrange and record a small taster challenge, where the talented players get to taste some of the chief’s more unusual choices while blindfolded.The result is two charming, unscripted videos where we get to see real reactions to tastes such as that of dehydrated strawberries.

The rules are simple: 3 contestants are blindfolded. Then they are served things to be tasted while blindfolded, chosen by the local chef. The contestants write down what they think they were just served. The one who has the most right guesses wins.

Credits:

Creative Director:
Klaus Sommer Paulsen

Video Production:
Anders Eggert Jørgensen
Tobias Eberhard
Ulrike Hunskjær

Waoo Marketing:
Morten Riisgaard-Dam
Tine Vejnø Risager

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]]> 7853 Jesperhus Blomsterpark https://www.adventurelabstudio.com/project/jesperhus-blomsterpark/ Tue, 05 Nov 2019 09:42:40 +0000 http://www.adventurelabstudio.com/?post_type=project&p=7072

Jesperhus Blomsterpark

Their Challenge

The Jesperhus Blomsterpark project was a precursor to what is now known as StoryLAB by AdventureLAB, workshop-like settings with Jesperhus’ own people involved, working with the stories, characters, and shows. It started with a need to come up with deeper stories for theming to root Hugo and to combine his world with the world and heritage of the park, created within the organisation.

Our Solution

AdventureLAB’s role was, on the one hand, to support the processes through a workshop, and on the other, to take a look at some of the components that make up a good story and apply that. Together with the folks at Jesperhus, we wanted to come up with a story that could continue to evolve over time, and what does every story need? A villain!

So who or what was to be the villain of Jesperhus? – Dr. Træls – a character created for more dynamic stories with the fun and drama involved in villain crises. Dr Træls is greedy, doesn’t like animals and is always up to no good. His name, translated from Danish, means something like “irritating” or “annoying”. This antagonist character created opportunities for building new experiences and expanding the narratives. Today he even got his own attraction in the park, which says how much the guests like him.

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]]> 7072 Preserve the Latin Quarter https://www.adventurelabstudio.com/project/preserve-the-latin-quarter/ Sun, 06 Oct 2019 14:44:30 +0000 http://www.adventurelabstudio.com/?post_type=project&p=5406

Preserve the Latin Quarter

Their Challenge

We can say that the ultimate client of this project was the Latin Quarter area, of the Danish city Aarhus. In the fall of 2018, the Latin Quarter business and residents collective, wanted to increase awareness about some of the challenges they are facing. They wanted to inform the rest of the city and to convince the municipality that expansion of business-oriented constructions into this area would change its actual value as the oldest and most historic city area.

Our Solution

AdventureLAB has volunteered to develop an awareness campaign, that would complement their action to collect signatures in support of their cause. We have designed posters that would appeal to residents’ emotional connection to the Latin Quarter. We wanted to remind them what this place really means and how important it is to preserve it. The posters were displayed during the Høstfest (The Harvest Festival) when people from all over the city could see them.

“Who needs crooked walls when we can get straight lines of glass and steel?”

“Who needs cobblestone streets when we can get new parking spots?”

“Who needs delicious delicacies when we can get cheap restaurant chains?”

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]]> 5406 WAOO Fanzone https://www.adventurelabstudio.com/project/waoo-fanzone/ Fri, 04 Oct 2019 14:06:30 +0000 http://www.adventurelabstudio.com/?post_type=project&p=5369

WAOO Fanzone

Their Challenge

What do you do to create a stand-out, brand-related experience as an internet service provider at the 2019 IHF World Men’s Handball Championship Fanzone? This was the question asked by the Danish company Waoo when they sponsored the Danish handball team in 2019’s championship. Waoo wanted more than a Fanzone; they wanted a branded presence and new interested customers.

Our Solution

Our solution for Waoo was to design their Fanzone as an explorative space, where visitors could go searching for peculiar facts about the internet and participate in a quiz about what they found out.

The space was expanded by sensory experiences such as: the smell of coffee beans (did you know that the first webcam was invented to monitor a coffee maker?), 360 degree soundscapes including the illusion of standing on the top of Mt. Everest (did you know that you have mobile internet access at its peak) and cans of spam (no further explanation should be needed here). The experience provided good fun with a direct connection to the brand for participants of all ages, who would often engage in groups, and a high rate of participants would sign up for the Waoo newsletter afterwards.

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]]> 5369 The Halls of the Battle of Hastings https://www.adventurelabstudio.com/project/the-halls-of-the-battle-of-hastings/ Tue, 01 Oct 2019 13:27:25 +0000 http://www.adventurelabstudio.com/?post_type=project&p=4806

The Halls of the Battle of Hastings

The Story

The Battle of Hastings in 1066 is one of the most significant battles of its time. With it, the Anglo- Saxon era ends, and the kingdom of England comes under Norman rule. To the non-British, the battle is also considered to mark the end of the Viking age. It is the story of how the death of a childless king sets up a succession struggle, culminating in the invasion of England and the death of the newly-crowned king, all happening within the time span of a year.

The Experience

The Battle of Hastings is a complete, dramatised retelling of history depicted on the Bayeux Tapestry and presented as a one-hour audio presentation of the story in a series of hallways with new artwork paraphrasing the original, historical art.

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