AdventureLAB joins BoldMove Nation

AdventureLAB 360 puts the creator in the centre, providing services that improve skills and outcomes with three different approaches.

AdventureLAB introduces their upgraded system of training and creative services, meeting companies’ need to grow their potential without hiring and deliver while keeping teams agile and dynamic. The system, named AdventureLAB 360 is now available to individual professionals and teams all around the world. It incorporates the categories Academy, Studio X and Live which support the creators at different stages – from training through co-creation, development to delivery.

These services are effectively delivered to organisations around the world thanks to AdventureLAB’s well-established work methodology for remote collaboration and experience with remote training and facilitation.

With the Academy Services, individual professionals and entire creative teams can now develop skills in Integrated Storytelling, AdventureLAB’s design method for creating story experiences – by taking courses and other training programs online or on location. If they need immediate support and involvement in the creative concept development process, with Studio X, AdventureLAB provides expertise on a one-to-one basis to creative leadership as well as part of an extended team. AdventureLAB Live, on the other hand, brings professionals together at events and conferences to discover industry trends and boost innovation.

In recognition of the increasing concerns regarding the spreading of the coronavirus, which have caused event cancellations such as that of SXSW announced last week, it will now be possible to register for virtual access to Experience Economy Challenge 2020: Retail 3.0+.

The event, also referenced to as EIC2020: Retail is dedicated to advancing the retail industry forward through the innovation of the retail experience. Especially brands with their business anchored in their physical stores have suffered immense setbacks and providing a better, more memorable and valuable, the experience is part of what sets one retailer apart from the next. The future of the industry does not only depend on wares and pricing.

With the premise of EIC2020: Retail being in line with the strategy and thinking established as fundamental elements in the Experience Economy, leading experts Joe Pine (US) and Albert Boswijk (NL) will join the retail professionals partaking in the event scheduled for April 24 in Copenhagen. 

The program of the day is divided into two parts: 

The Speakers Session with experts sharing their insights and knowledge through talks, panel discussions and Q&A. During this session, new thinking, tactics, technology and trends that will help advance the retail industry forward through experience will be presented and discussed. Service design and retailtainment are just some of the elements to be considered to be a successful competitor in today’s Experience Economy.

The Workshop Session in which attendees will work alongside the experts in defining solutions and tactics for immediate use to improve the retail experience for the benefit of the participants and, to some extent, the industry as a whole. It is a very ambitious event, but ambition, vision and collaboration are what it will take to make a significant change and move things forward. All participants will be appreciated and credited for taking part in developing the future of retail. 

The coronavirus outbreak and impact across countries and industries presents both retail and events such as EIC2020: Retail with yet another challenge, but that only emphasise the need for action and innovation even more. Working together to better and advance the matters at hand should not be cancelled or postponed, and technology presents options and alternatives to be utilised to avoid doing so. 

Ambitious Experience Industry Challenge 2020 event sets out to accelerate the retail evolution with the involvement of international Experience Economy experts Joe Pine and Albert Boswijk

In central Copenhagen, Denmark on April 24, a group of 40 people with expertise in retail will join forces in a one-day collaboration with a clearly defined vision and mission: Rethinking the retail experience can revitalise the physical store. Now is the time to go from thought to action and make things happen on an unprecedented scale of reinvention. The goal is not just to push the evolution to the point of the Retail 3.0 experience, but even further forward: Retail 3.0+, which is reflected in the title of the event.

Not another conference

“Experience Industry Challenge 2020: Retail 3.0+ (EIC2020: Retail) is not a conference. It is a one-day mission designed for retail experts to involve them in a collaboration to define and develop what retail can deliver being an active part of the new Experience Economy” says Klaus Sommer Paulsen, CEO & Founder of AdventureLAB. It is the team behind EIC2020, a studio specialised in strategic experience design and integrated storytelling services and training. AdventureLAB has worked with retail brands in Europe and North America, supported by a global network of experienced industry experts. They represent disciplines that nowadays are not only applied for attractions and leisure but are used by many organisations from other industries to position themselves in the 21st-century Experience Economy.

“As an important part of the way we are working, we design custom teams consisting of experts from all around the world, which is very much how our industry of experiences operates,” Klaus Sommer Paulsen continues. “With the angle of EIC2020: Retail being retail converging with the Experience Economy to move forward, it was natural that we asked the best of the best to join us. Luckily, we have a longstanding relationship with Joe Pine and Albert Boswijk, who have agreed to share their knowledge and wisdom and participate actively in EIC2020: Retail. With that level of expertise involved, the role of AdventureLAB is to provide the framework for what we believe will be a ground-breaking event for the future direction of retail experiences.”

Joined by the leading Experience Economy experts

Joe Pine is the world-renowned co-author of “The Experience Economy”, the book that introduced multiple industries to the Experience Economy concept, a term which he and co-author James H. Gilmore coined in a Harvard Business Review article preceding the book. As relevant and influential as ever, it was recently released in a new edition, “The Experience Economy: Competing for Customer Time, Attention, and Money”.

In some ways, Albert Boswijk is Joe Pine’s European counterpart, however, with his unique perspective, splendidly complementary to the of Joe Pine. As the author of the book “Economy of Experiences” and founder of the European Centre for Experience and Transformation Economy, Boswijk is widely considered the leading expert on Experience Economy in Europe.

Both Pine and Boswijk are experienced and respected speakers, strategists and workshop facilitators. EIC2020: Retail is a rare opportunity to not only have them both presenting but actively involved in the collaborative session, which will make up most of the day in Copenhagen.

AdventureLAB now provides professional training in Integrated Storytelling across industries and markets at MBA level.

AdventureLAB, the Integrated Storytelling and experience design studio based in Denmark, have expanded their professional training range in new narrative methods and storytelling by design even further with a new agreement with the Danish Marketing association. AdventureLAB will provide the association with the only courses available in Danish in Integrated Storytelling.

New storytelling formats come of age

As new storytelling formats come of age as a competitive factor, AdventureLAB continues to sign agreements with associations and universities to provide professional training in their original Integrated Storytelling design methods. Methods that are useful for creating new ways of storytelling, and ways of experiencing them, including but not limited to interactive, nonlinear, modular, transmedia storytelling and themed and branded experiences. With their latest agreements, AdventureLAB now provides professional training in Integrated Storytelling across industries and markets at various levels ranging from short sessions, courses and masterclasses to MBA level.

Professional interest and seriousness

AdventureLAB is dedicated to the invention and creation of core creative strategies, concepts, stories and experiences, has provided training, masterclasses and sessions for professionals and students for years in collaboration with various associations, agencies and learning institutions including thenetworkone, Themed Entertainment Association, Estonian Marketing Association and VIA UC Film & Transmedia. Recently, the methods and principles developed and presented by AdventureLAB have been included as part of the Service Design and Management MBA at University of Tartu Pärnu College. This is something that the studio considers a verification of not only the level of training they provide but as a confirmation of the increasing professional interest and seriousness in new ways of using storytelling.

“It is gratifying to see that professionals from across industries are showing an interest in going beyond storytelling as a buzz word and finding meaningful applications for it within their organisations”, says Klaus Sommer Paulsen, CEO & Founder of AdventureLAB.