AdventureLAB is joining the team that will bring the Jackalope Junction StoryPark to the USA

Jackalope Junction is Greg Schumsky’s vision of a one-of-a-kind theme park based on his original story, and it is getting closer each day to becoming a reality. AdventureLAB is joining Greg and his team at Acorn Entertainment Group to strengthen the story focused strategy for the park and support the story development and implementation.

The Jackalope Junction universe wraps around the unique combination of western and steampunk themes. It will welcome visitors to destinations like the Rabbit’s Tale saloon, the Junior Deputy School, the County Fair and many more. The diversity of characters sets the scene for an abundance of events to engage in and follow. The park activities will bring the visitors into a living story, meaning that each day is unique and surprising. To achieve this, the team will integrate the story into all the concept development and implementation levels.

All the adventures of this universe need to make their way to the stage in the park and the visitors’ hearts and minds. That is why AdventureLAB will support the team to create a solid creative strategy. It will bring forward the story’s potential and power to engage visitors and create memorable experiences.

From the core story and strategy to experiential and transmedia implementation, we will apply our expertise from years of working in the themed entertainment industry and developing the Integrated Storytelling principles. Klaus Sommer Paulsen, CEO and Founder of AdventureLAB.

Greg Schumsky is a veteran experience designer with a background in video, film, animation, publishing, engineering, interactive design, architecture and education. With over 40 years of experience bringing joy and laughter to people of all ages, he has always had one goal, to create great experiences that transport people to other places and even worlds. This mission is finally being realised with Jackalope Junction’s creation – a world where animals and people co-exist in a small town. Here, each character comes to life with a rich and deep, personal story to which almost anyone can relate.

The idea for Jackalope Junction came about while Greg and his wife were making several trips to various vintage markets near an old abandoned amusement park. One that he, as well as others, had visited numerous times as children. It wasn’t any ordinary amusement park but one that had a western theme to it, with pony rides around a large track, covered wagons for parties, and of course, their mascot Marshall Scotty, who the park was named after.

But as the park sat, Greg had an idea – why not build a new park, one that’s never been done before. It will have a Western and Steampunk theme, it’s a town of the past, with its citizens and mysterious story as to how it was discovered? — Acorn Entertainment Group.

It’s our pleasure and an honour to be working side by side with Klaus Sommer Paulsen and the AdventureLAB team on the myriad stories that make up Jackalope Junction and ultimately will bring it to life! — Greg Schumsky

Jackalope Jim © Acorn Entertainment Group

The County Fair © Acorn Entertainment Group

Bornholm Medieval Center

Jackalope Junction Concept Art © Acorn Entertainment Group

Acorn Entertainment Group
Acorn Entertainment Group was formed for the sole purpose of developing and managing the IP of the Jackalope Junction franchise. The goal is to have a multimedia approach to the rich story and characters of Jackalope Junction — from children’s books to animated television, licensed merchandise, and of course, the creation of the town of Jackalope Junction. This is the Storypark where families can spend a day reconnecting, make great memories, and even be part of an adventure if they want, in a town that is about morals, values, and life lessons that celebrate being victorious over anything that gets in life’s way. It’s hoped that creating those experiences will allow Acorn Entertainment Group to expand, by offering design and build services for other small parks – whether FEC’s or indoor mall experiences, through their on-site fabrication and R&D shop.