In 2021 Bornholm’s Medieval Center (BMC) will open a new exhibition for their guests. We are very excited to announce that AdventureLAB is working together with BMC not only to provide the creative content but also to design the exhibition applying the latest storytelling-based design methodology.

The central topic of the exhibition focuses on the pirates who roamed the Baltic Sea in the 14th Century. But they were not the ordinary pirates as one would immediately think. They were often hired by conflicting parties, such as private persons, kingdoms, duchies or even trade unions of the Baltic Sea to play their war games on the water. They saw themselves as professionals in maritime violence. Attacking the enemy’s ships was for them just a well-paid job, rather than a lifestyle. At the same time, their opponents called them “sørøvere” which means “sea robbers”.

To build an authentic and engaging experience, we apply our Integrated Storytelling design method. This method creates a synergy between the story and the experience while empowering the audience with new roles. Therefore it allows them to immerse themselves in engaging memorable moments. For this unique project, we are combining the history of the “sørøvere” with world-building and physical spaces and interactions. The exhibition will welcome the guests of all ages at the Medieval Center. And we are happy to work in close collaboration with Kasper Vegeberg (BMC Development and advertising) and Lena Mühlig (BMC Head of communication and historical content). This collaboration is important for integrating this new experience in the world of Bornholm’s Medieval Center.

Bornholms Middelaldercenter

BMC is an open-air museum, located on the Bornholm island of Denmark. The Center first opened its doors in 1996. Here visitors can explore medieval daily life, a fortified manor house, outdoor activities and much more.