The publisher Routledge Taylor and Francis Group has reached an agreement with China Renmin University Press to translate into Chinese and publish the book “Integrated Storytelling by Design” by Klaus Sommer Paulsen.

Reaching this milestone is very important for the book and the discipline. It reflects my experience interacting with people of different nationalities and backgrounds, looking to apply these principles to engage their audiences. One such interaction led to an interview for EDG Talk With Virtuoso with Brian Kuo, General Manager of EDG China. (Find the interview here)

Now that the book reaches new horizons, I am excited to see how this new audience will receive it. Perhaps working with storytelling as a design structure can unlock more methods that create bridges between cultures in more ways than I initially envisioned when I wrote the book.

It will be an exciting journey, and I’m looking forward to meeting and talking to more readers about unique way of applying Integrated Storytelling principles.

– Author, Klaus Sommer Paulsen

The Story Sphere model translated into Chinese, for the interview with Brian Kuo, EDG Talk with Virtuoso

About the book

Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology.

routledge.com