Oct 21, 2021 | The Experience Economist
Go to all blog posts Impressions from IAAPA Expo Europe 2021 In this issue of The Experience Economist, we are making a summary of what we have observed and learnt at IAAPA Expo Europe with relevance to storytelling. IAAPA Expo was an excellent opportunity to finally...
Aug 4, 2021 | Integrated Storytelling, The Experience Economist
Go to all blog posts 5 areas where your brand story lives and grows No matter what industry you are active in, you have a brand, therefore you also have a brand story. It is a continuously living and growing system that can be transformed and influenced either from...
May 11, 2021 | Experience Design, The Experience Economist
The audience expectations and behaviour in the post-COVID world First published on April 19, 2021Blog: The Experience Economist Last year we were wondering how to operate with all the restrictions in order. Now we begin considering what to do next after the reopening...
Apr 8, 2021 | The Experience Economist
3 things about IP adaptation you need to know First published on March 23, 2021Blog: The Experience Economist One of the wonderful things about international and cross-cultural collaborations is that we can meet and interact with our favourite franchises in many...
Jan 5, 2021 | Experience Design, The Experience Economist
A better guest experience with a BEFORE-DURING-AFTER strategy First published on December 23rd, 2020Blog: The Experience Economist While the main focus of a guest experience design is usually the on-location events and interactions, there is an enormous potential to...
Dec 15, 2020 | Concept Development, Experience Design, Integrated Storytelling, The Experience Economist
Five creative strategies tactics to give your story-based experiences more richness First published on November 19th, 2020Blog: The Experience Economist New concepts and technologies are reshaping our world and how we build guest experiences. In this race towards...
