Aug 4, 2021 | Integrated Storytelling, The Experience Economist
Go to all blog posts 5 areas where your brand story lives and grows No matter what industry you are active in, you have a brand, therefore you also have a brand story. It is a continuously living and growing system that can be transformed and influenced either from...
Dec 15, 2020 | Concept Development, Experience Design, Integrated Storytelling, The Experience Economist
Five creative strategies tactics to give your story-based experiences more richness First published on November 19th, 2020Blog: The Experience Economist New concepts and technologies are reshaping our world and how we build guest experiences. In this race towards...
Apr 21, 2017 | Integrated Storytelling
Go Beyond Activation With Brand Adventures April 21, 2017 Have you ever met someone representing your customers who asked to be taken on a customer journey? Did you ever hear someone other than marketing professionals who were craving some brand activation? I bet the...
Sep 23, 2016 | Integrated Storytelling
Once Upon A Time … How To Tell Your Brand Story September 23, 2016 Throughout human history storytelling has confirmed shared culture and beliefs, passed knowledge down from one generation to the next, and helped humans understand the world around them. The...
Apr 9, 2015 | Integrated Storytelling
Make Your Brand A Hero With Social Media Storytelling April 9, 2016 Would you like your brand to be conceived as a true and relatable hero? This is hard to achieve through traditional marketing communication of features and benefits, but by combining storytelling and...
